![]() ![]() The communication situations used in this study were created based on Media Richness Theory and Politeness Theory and can be distinguished by their level of complexity. A quasi-experimental study (N = 209) on preferences for and comfort with mobile instant messaging or face-to-face interaction in different types of communication situations was conducted. This influence is mainly present in complex situations where introverts or socially anxious individuals possibly face implications such as having fewer social skills and fearing being judged negatively. This study investigates whether people’s comfort-level and preference for online or face-to-face communication are related to their level of social anxiety and the extent to which they are extraverted or introverted. The roles of personality and communication situations in relation to mobile instant messaging are underexplored. ![]() ![]() Personality characteristics are largely neglected in prior research on media preference and comfort. Do you prefer Mobile Instant Messaging or Face-to-face interaction? : Influence of personality and communication situations. ![]()
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